Thursday, September 9, 2010

A crossmedia team outline

I'm currently trying to get some structure into my crossmedia production thoughts from an entrepreneur's standpoint. No project is alike, especially crossmedia ones, but this is my take on constructing a lead department for a larger project with a scope that covers different media formats and platforms. In an ideal world, here's how I would approach crossmedia team planning right now:

Crossmedia Producer
Responsible for supervising crossmedia productions and delivering the products on time and within budget and quality standards.

Crossmedia Director
Responsible for creating crossmedia concepts that bind users across media formats and platforms and maintaining their essence throughout the production.

Crossmedia Designer
Responsible to give the project a coherent visual appearance across all formats and platforms.

Crossmedia Writer
Responsible for the narrative engineering of the story environment across all media formats.

There are other roles that work across media as well, such as the Audio Director and Technical Director. But mostly they can be constrained to certain media formats, with the crossmedia parts being outlined and enforced by the Crossmedia Director or Producer.

Taking a hierarchy for decision making into consideration, the director or producer is best to be given the team leadership. Their field of work connects with most aspects of production and they ensure the creative vision and production standards are maintained on all levels.
Logically it makes sense to have the producer rank higher than the director, because he has to ensure that the production is on time and within budget and quality. He can't do that without the proper control. This is most often the case in game development. On the contrary, film directors are definitely higher than their producers in Europe, especially in France and Germany.

I'm looking forward to discuss this with my friends, coworkers and peers.


  1. And the most 'difficult' of all... the cross-media client! :-)

  2. David, true true. But as with all clients you have to know them better than they do themselves to satisfy their subconscious desires.

    Kaspar, a coder would come in as part of a format team - e.g. as programmer for an iPhone application. I currently don't see a need to have a crossmedia Technical Director.
    Thinking about it having one might make sense if you're dealing with a lot of technical formats/platforms and the producer as well as the director doesn't know anything about the technical aspects of any target platforms at all. Unlikely, but it might happen. I'd rather have some sort of technical consultant.